Joyfood - la plateforme de JOYFOOD officielle

JOYFOOD INTERNATIONAL

Since its creation in 2009, JOYFOOD INTERNATIONAL has positioned itself as a leader in industrial bread production in Morocco.

JOYFOOD INTERNATIONAL is now recognized as the N°1 company providing products that are both healthy, delicious, and fresh. Our products are varied and perfectly complement your culinary creativity.

Our key figures

+15 years of existence

Moroccan leader in the production of industrial bakery and pastry products

16,000 m2 production site

Our brands

By respecting every stage of our value chain, our sandwich loaves, Lebanese breads, rolls, brioches, burger breads, sandwich breads, pizza doughs, viennoiseries, panini breads, taco breads... are available to consumers throughout the Moroccan market.

Under 3 major brands:

Based on 100% natural ingredients

Based on cereals, fibers, and 100% natural ingredients, our product range meets the current market demands and trends and is recognized for delighting the taste buds of our most discerning consumers.

Our commitments

The team at JOYFOOD INTERNATIONAL is resolutely committed and dedicated to the satisfaction of our consumers.

All our efforts are firmly directed towards the constant pursuit of superior quality.

We produce our bread and pastries with the utmost care using the finest ingredients to ensure unparalleled softness and freshness.

Your desire for freshness is shared, it is one of the main reasons we are committed to delivering all our products on the day of their baking and packaging.

JOYFOOD INTERNATIONAL guarantees fast delivery to stores, so that our consumers can enjoy our soft and fresh products.

Our Mission

We ensure that every loaf of bread or pastry that comes out of our ovens into your kitchens is of the highest quality.

To achieve this, we select the finest ingredients to guarantee unmatched freshness and flavor.

The strong demand from consumers for our products has greatly contributed to our expansion!

As a result, it has enabled the relocation of our operations to a new production site spanning

16,000 square meters.

A change of production site is planned for the year 2024, equipped with state-of-the-art technology, meeting international standards for the production of fresh and frozen bread.

Distribution

Our distribution network covers both traditional and modern circuits across Morocco, so our brands are present in the majority of supermarkets and hypermarkets within your reach, while preserving their freshness through fast and daily delivery.

Modern trade

Hypermarkets
Supermarkets
Hard-discounters

Traditional trade

Wholesalers
Semi-wholesalers
Grocery stores
Dairies

HORECA

This commitment has been realized by making frozen products, manufactured in the great artisanal tradition, available to Moroccan consumers.

Made from the finest ingredients, these products offer the finest taste. They are easy to prepare, and will enable you to enrich and innovate even the most improbable and authentic creations.

Driven by their passion for baking, JOYFOOD INTERNATIONAL and Bridor have become partners. JOYFOOD INTERNATIONAL is the exclusive distributor of Bridor's frozen products in Morocco (Viennoiserie, Bread, Snacking, Patisserie).

The two leaders, Joy Food and Bridor, have decided to combine their experience and expertise to adequately meet the expectations of Moroccan customers.